Corporate Values or company values are needed by companies to achieve success, because they can be a guide or direction for all company stakeholders in running the company's wheels, so that a core value is needed that can be used as a guideline in corporate culture.
“MULIA” as a corporate value of Gadai Hartadinata Abadi
- M - Manfaat : Companies and employees who benefit people and the environment around them.
- U - Unitas : United and hand in hand in achieving mutual success based on good corporate governance.
- L - Loyal : Dedicated to the company in carrying out healthy, quality and sustainable growth principles and dedication to customers because of the best service.
- I - Inovasi : Continue to innovate and make changes towards the best.
- A - Amanah : Hold fast to the trust given, professional, avoid conflicts of interest.